Feature testing platform
Track user behaviour
Build what matters
A new feature costs weeks of engineering, and once it ships most teams still cannot say whether it made the product better — or whether anyone used it at all. Somar turns every release into an experiment. Roll it out to a slice of your users, measure it against the metrics you chose before it shipped, and keep only what is proven to work.
Drop-off concentrates at step 2. I’ve written two variants —
inline skip, and a shorter form — on branch somar/onboarding-v2, behind
one flag, and opened the PR. Merge it and both sit at 0% until you open the flag.
- Merged — live in production, flag at 0%, nobody sees it yet
- Flag opened to 10% of new signups — guardrails watching errors and churn
- Verdict: variant B won — loser killed, winner ramps to 100%
Shipping and releasing are separate — that’s the whole safety property. Cancel is the flag to 0%: no revert, no deploy, instant, works at 3am from your phone.
Ten views, built for you — exposure, the metric by variant with credible intervals, guardrails, funnel, retention, churn, paths, adoption, a prediction, and the cohort breakdown.
Split by variant, everywhere — every funnel, cohort and recording answers “A or B?”, because that is the question you are actually asking.
Honest when it doesn’t know — intervals that straddle say “not enough data”, and a win overall that loses on paying users is called a loss.
Build what matters — and know that it did.
Join the waitlist — we’ll email you when Somar launches.
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