Campaigns with real budgets
Pay per view, flat fee, or a UGC brief. Caps, deadlines and approval rules are set once and enforced by the platform.
Launching soon — early access is open
The marketplace where
creators get paid
to post
Brands post a campaign. Creators clip, post and submit. Somar tracks the views and settles the money — no invoices, no chasing, no spreadsheet.
Be first in when we open. No spam, one email at launch.
From brief to bank account
Three steps, and the third one runs itself.
-
1 A brand posts a campaign
Budget, rate per thousand views, the rules. Funds are held up front, so creators know the money is real.
-
2 Creators clip and post
Apply, get approved, post to TikTok, Reels, Shorts or X. Submit the link in the app.
-
3 Everyone gets paid
Views are tracked, earnings accrue, payouts land in your bank. The ledger is open to both sides.
Everything the deal needs
The parts of creator marketing that usually live in six tabs and a DM thread.
Escrow, not promises
A brand's budget is captured before a single clip is made. Creators never work against a maybe.
An open ledger
Every cent is a row you can read — accrued, pending, paid. Balances are summed from the ledger, never a number someone edited.
Uploads that survive
Multi-gigabyte video, resumable, straight to storage. Close the lid mid-upload and it picks up where it left off.
Analytics both sides trust
Views, spend, cost per thousand, top clips. The brand and the creator are looking at the same numbers.
iPhone, web and desktop
Start a campaign at a laptop, approve a clip from a phone. One account, everywhere.
For creators
Stop pitching. Start posting.
Browse live campaigns from brands that have already put the money down. Apply in a tap, post on your own account, and watch earnings build as the views come in.
- Paid per thousand views, or a flat fee — you can see which before you apply
- No minimum follower count on most campaigns
- Withdraw to your bank whenever your balance clears
- Your audience stays yours. Post to your own channels.
For brands
A thousand creators, one brief.
Post once and let a whole roster compete for it. You approve who posts, you see every clip, and you only pay for what actually ran.
- Set a budget cap — spend cannot exceed it, structurally
- Approve or reject each creator before they post
- Every submitted clip in one review queue
- One invoice, one payment, however many creators
Pricing that only works when you do
No seat fees, no monthly minimum. Somar takes a flat 3% of what moves through it.
Creator
Free
Keep what you earn, minus payout fees your bank charges.
- Unlimited campaign applications
- Unlimited uploads
- Analytics on every clip
- Withdraw any time
Most common
Brand
3%of campaign spend
Charged on what you actually pay out. A campaign nobody claims costs nothing.
- Unlimited campaigns
- Unlimited creators per campaign
- Approval queue and clip review
- Spend and performance analytics
Agency
Talk to us
Multiple brands under one roof, with rates to match the volume.
- Everything in Brand
- Multi-brand workspaces
- Consolidated billing
- Priority support
Get in before everyone else.
Early access opens in waves. The list decides the order.
Get early access