Last updated 16 August 2026 · Somar Labs Pty Ltd, Melbourne, Australia
What is and is not allowed on Somar. These apply to every account, brand
and campaign on the marketplace. They are the rules a submission is judged
against and the rules an account is removed under, so they are written
plainly rather than in the smallest print we could get away with.
1. Be who you say you are
One account per person. Brands must name the account that runs them.
Do not impersonate another creator, brand or company.
Verification is for accounts, not brands.
2. Campaigns
The brief has to say what a creator must deliver to get paid.
Budgets are funded up front. A campaign cannot be published against money that is not there.
Approved work is paid out of that campaign’s budget the moment the brand approves it.
Views, sales and other metrics must come from the connected platform, not a screenshot.
Requirements set before a submission arrives are the ones it is judged against. A brand cannot tighten the brief and reject work already handed in.
A rejection must say what the video did not meet. “Denied” with no reason is not a decision.
An approval is final. A brand cannot un-approve work it has already paid for.
3. Submissions
Submit only posts on accounts you own and have verified.
One post, one campaign, once. The same video submitted twice is not two pieces of work.
A video published before the campaign started cannot be submitted to it. Campaigns pay for work made for the brief.
Bought views, bot traffic and engagement pods are screened for and are not paid on.
Deleting or hiding a post after it has been approved is a reversal of the work it was paid for.
4. Content
No harassment, hate speech or targeted abuse.
No sexual content involving minors, ever. This is reported.
No engagement farming — bought views, bot traffic or reposted work you did not make.
Respect the rights of anyone whose footage, music or likeness you use.
5. Money
Somar takes 7% when a brand pays a creator, and nothing on top.
Deposits are charged what you type; the card processing fee comes out of it.
Withdrawals are free on the standard rail. Instant is Stripe’s own 1.5%, passed through.
A payment made on views that turn out not to be real can be reversed, and the reason is given.
6. Enforcement
First breaches usually get a warning and a chance to fix it.
Payment fraud, bot traffic and impersonation are removals, not warnings.