Skip to content
SOMAR
Features Creators Brands Pricing
Get early access

User Agreement

Last updated 10 August 2026 · Somar Labs Pty Ltd, Melbourne, Australia

The contract between you and Somar. Creating an account means you accept it. Money changes hands here, so the parts about how much, when, and who decides are written plainly rather than in the smallest print we could get away with.

Contents

  1. Your account
  2. What Somar is, and is not
  3. Submitting work
  4. Publishing on your behalf
  5. How earnings are calculated
  6. Verified views
  7. Payouts
  8. Approval, rejection and appeals
  9. Obligations if you run campaigns
  10. Ratings and scores
  11. Ownership and licences
  12. Fraud
  13. Liability
  14. Governing law

1. Your account

  • You must be 18, or have a guardian who accepts these terms for you.
  • One account per person. Brands must name the account that runs them.
  • You are responsible for what happens under your account.
  • We can suspend an account that breaks the Somar Rules.

2. What Somar is, and is not

Somar is the marketplace and the measurement layer between a brand and a creator. We are not a party to the deal between them, we do not own the content, and we are not your employer or your agent.

Somar does not log into your social accounts. We publish through each platform's own API using a permission you granted, and we count views by asking that platform about a post you told us about.

3. Submitting work

  • A link you submit must be a post on an account you have connected and had verified. Submitting somebody else's post is fraud and ends the account.
  • One post, one campaign, once. The same video submitted twice is not two pieces of work.
  • The requirements published on a campaign at the moment you submit are the ones your work is judged against. A brand cannot tighten a brief and reject work already handed in.
  • Deleting, hiding or making private a post that has been approved reverses the work it was paid for, and we may recover the amount.

4. Publishing on your behalf

  • Handing us a file is permission to publish it once, to the accounts you selected, with the caption you wrote. It is not a licence to anything else.
  • The file is deleted as soon as every selected platform has accepted it, and in all cases within six hours.
  • Publishing can fail for reasons on the platform's side. Each account succeeds or fails independently, and a failure is retryable from the submission.
  • You remain responsible for the content you publish, including where we are the mechanism that published it.

5. How earnings are calculated

countable = current views − views at the moment you submitted
verified  = countable × the share that passed screening
earned   = verified ÷ 1,000 × the campaign's CPM
within the floor and cap the campaign publishes
  • Only growth counts. A post that already had 400,000 views earns on what it does after you submit, not before. The starting figure is recorded at submission and shown to you.
  • The rate is fixed at submission. A brand cutting its CPM later does not reprice work already handed in.
  • Only approved work earns. Rejected work earns nothing, however well it performs.
  • Where a campaign publishes a different rate per platform, each post earns at its own platform's rate.
  • Every figure is broken down on the submission — reported views, countable views, verified views, rate, floor, cap — so it can be checked rather than trusted.

6. Verified views

We pay on views that behave like an audience. Every post is screened against the platform's own analytics — watch time, engagement shape, view velocity, and the markets the views came from.

  • Each check that trips is shown to you with the reading behind it.
  • Checks reduce the payable share of views; they do not delete your post or your account.
  • You may dispute any deduction and a person will review it.
  • A campaign may set a minimum verified share below which a post does not earn. That threshold is published on the campaign.

7. Payouts

  • Earnings accrue as metrics arrive and settle to your balance once every 24 hours.
  • A run below the minimum transfer amount rolls forward to the next day rather than being dropped.
  • Payouts go to the account you connect through Stripe. Getting those details right is on you.
  • Somar's platform fee is 7% of what a creator earns, shown before you confirm. There is nothing on top.
  • Adding money to a Somar balance costs 2.9% + 30¢ on a card issued in the United States, and a further 1.5% on a card issued elsewhere. The fee is added to the amount you choose, so the balance you asked for is the balance you get.
  • A payout may be held where a submission is under fraud review. If it is held, you are told why.

8. Approval, rejection and appeals

  • A brand chooses how its campaign is reviewed: automatically, automatically with a person on anything unclear, or entirely by hand. The mode is published on the campaign before you join.
  • A rejection must carry a reason. A brand cannot reject a submission without stating what the video did not meet. "Denied" with no reason is not a decision under this agreement.
  • Where a rejection was automated, you can ask for a person to review it.
  • Persistently rejecting work that meets a published brief is a breach of this agreement by the brand, and we act on it.

9. If you run campaigns

  • Budgets are funded up front. A campaign cannot be published against money that is not there.
  • The brief must say what a creator has to deliver to get paid, in terms they can act on before filming.
  • You may not change requirements retroactively, and you may not reject work that met the brief as published.
  • Approved work settles to the creator on the daily payout run. You cannot defer it.
  • Rejections lower your approval score, which creators see. That is the intended consequence, not a bug.
  • You get the usage rights your brief sets out and nothing wider. If you want more, put it in the brief and price it.

10. Ratings and scores

Creators rate how a brand handled a decision. Brands rate the work they received. Both feed a public score, alongside approval rate and how quickly decisions are made.

  • Rate what actually happened. Ratings used to extract a different outcome, or bought, are removed.
  • Scores are computed from recorded events. We do not adjust them by hand, for anyone, at any price.

11. Ownership and licences

  • You keep ownership of everything you create.
  • Joining a campaign grants that brand the usage rights its brief sets out — nothing wider, and nothing perpetual unless the brief says so and you accepted it.
  • You grant Somar a licence to display your submissions inside the app to you and to the brand you submitted to.
  • Respect the rights of anyone whose footage, music or likeness you use.

12. Fraud

  • Bought views, bot traffic and engagement pods are screened for and are not paid on.
  • Submitting a post from an account that is not yours ends the account and forfeits the balance derived from it.
  • Submitting the same cut to more than one campaign is not more work and is not paid twice.
  • Payment fraud and impersonation are removals, not warnings.

13. Liability

  • The service is provided as is. We do not guarantee campaign results.
  • We are not liable for a platform changing its API, its metrics, or its rules, though we will tell you when it affects what you are owed.
  • Nothing here removes rights you have under the Australian Consumer Law or the consumer law where you live.

14. Governing law

This agreement is governed by the law of Victoria, Australia. If we cannot resolve a dispute between us directly, it goes to the courts of Victoria — which does not stop you raising a complaint with a regulator in your own country.

Questions: legal@trysomar.com. See also the Privacy Policy.

SOMAR

Where brands and creators get paid to make things.

Home Privacy Terms Rules Contact

© 2026 Somar Labs Pty Ltd

Made for creators.